As we approach the new year, we are delighted, filled with hopes of improvement in every aspect of our lives. We make plans (toch•ni•yot), resolutions (hach•la•tot) and some of us, even make vows (ne•da•rim). We have a strong desire to be blessed and we do bless others and are constantly blessed by others… in abundance.
During this holiday season we are so overwhelmingly blessed that we become kind of numb and lose track of who is blessing us. Besides friends and family, our well being in the year to come receives a paramount importance by creditors, insurance companies, banks, utility companies, lawyers, and who-knows-who can afford being absent from this list.
Besides family and friends, for whose blessings we truly care, we are so impressed vis-avis the barrage of entities that seem suddenly to care. They indeed care, but mostly for their own well being and well doing, as long as we all are well. These kind of blessings are hiding the real intention – advertising. Some of these printed ‘sha•na to•va’ blessings we receive from numerous companies care to have our name appear in cursive handwritten blue ink, as if we receive a letter from a real person and not from a cold, emotionless computer.
Yet, even though we all know all these, a blessing is a blessing (b’ra•cha), and it carries a sweet touch of acceptance and recognition and we all like it, plus it help us set our minds on the real assets of our lives, the heart-to-heart precious blessings we receive from our friends and family member. We cherish their words and their ‘b’racha’ is a true blessings.